A pair of Sennheiser HD 800 S headphones. | Photo by Vlad Savov / The Verge

Sonova, a Swiss company best known for its medical audio products like hearing aids and cochlear implants, is buying the consumer electronics division of German firm Sennheiser. That means Sonova is taking over Sennheiser’s portfolio of consumer headphones, wireless earbuds, and soundbars, moving into an expanding market for personal audio equipment.

Sennheiser announced it was looking for a buyer for its consumer business in mid-February “amid strong competitive pressure.” Although the company’s consumer products hit record sales in 2019, the firm still lost money with profit margins “under pressure” from global rivals. It cut 650 jobs and said “all options are open” to help the division.

Sennheiser’s brand (and products) will live on


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