Project Connected Home over IP (CHIP) — the ambitious smart home partnership that will see Amazon, Apple, Google, Samsung, the Zigbee Alliance, and dozens of other companies work together on an open standard — has gotten a new name: Matter.

The rebranding comes ahead of the first Matter certifications, which are set to arrive before the end of 2021. The new branding and logo are designed to help make it easier for customers to tell which devices work with Matter’s unified system, with the logo set to appear on future hardware products.

Image: Connectivity Standards Alliance

The goal of Matter is deceptively simple: make sure you’re able to use your smart home devices with the voice assistant (or assistants) of…

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