Photo by AaronP/Bauer-Griffin/GC Images

Look, when the internet learns a new trick — like it did in January, with GameStop — it’s a pretty safe bet that people will play the trick again. So AMC is through the roof right now: it touched $72.62, a 91 percent increase from its open and an all-time high. That’s because AMC has embraced the trolls, and now the stock price is going brrr.

AMC announced today that it was creating AMC Investor Connect, “an innovative, proactive communication initiative that will put AMC in direct communication with its extraordinary base of enthusiastic and passionate individual shareholders to keep them up to date about important company information and to provide them with special offers.” This represents “a groundbreaking new approach” to…

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