Photo: Stellantis

Stellantis is not a musical version of Cat on a Hot Tin Roof set in an underwater kingdom, but actually the name of the newly merged Fiat Chrysler and PSA Group, and the fourth largest automaker in the world. The company held an event Thursday to brief investors and media on its electrification strategy, and as befits a company that represents a mishmash of Italian, American, German, and French sensibilities, it was kind of a hot mess.

The first indication that things were about to get weird was when Dodge CEO Tim Kuniskis emerged from a thick cloud of smoke produced by the squealing tires of a Dodge Challenger to present his brand’s electrification strategy.

It was kind of a hot mess

It was a jarring transition from the previous…

Continue reading…


Leave a Reply