More than 35 organizations are demanding top US retailers cease using facial recognition to identify shoppers and employees in their stores, which companies have used to deter theft and identify shoplifters.

The campaign is aptly named Ban Facial Recognition in Stores, and has identified stores that have committed to not using facial recognition, like Walmart, Home Depot, and Target. It is now pressuring companies currently using the technology, or those who might use it in the future. Some companies that are currently using the technology, according to the website, include Apple, Lowe’s, Albertsons, Macy’s, and Ace Hardware.

Companies that might use it in the future include McDonalds, Walgreens, and 7-Eleven. A full list can be found…

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