Illustration by Alex Castro / The Verge

So you’ve started posting videos on Tiktok, and now you’re ready to up your game. One of the easiest ways to make your videos more entertaining and to potentially get more views is to jump on trends.

The way the TikTok algorithm is designed, it rewards videos that use certain trending sounds, effects, or hashtags. These videos are more likely to receive views because they’re pushed to other people who also enjoy that trend, and they’re easier to find when browsing in the Discover tab. Here’s how to improve your TikTok strategy by using trends to your advantage.

Identify trends

Trends can originate from a variety of features on the app: sounds, dances, transitions, or hashtags. One of the easiest ways to identify trends is to browse via…

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