Tumblr’s Post Plus feature lets blogs offer a subscription for exclusive posts. | Image: Tumblr

Tumblr is finally offering its writers a way to make money off their work: charging a subscription.

The 14-year-old blogging platform is starting to add the ability for writers to put their posts behind a paywall. The feature, called Post Plus, lets creators offer a $3.99, $5.99, or $9.99 per month subscription, which will give readers access to any posts they decide to designate as for subscribers only. For now, the feature is available in a “limited beta” for select creators only.

Like Substack, without the whole email thing

The formula sounds a lot like what Substack offers — a blog and an easy way for writers to charge for it — minus the whole emailed newsletter component. Facebook is also starting to test the waters in this area and…

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