Illustration by Alex Castro / The Verge

Intel is rethinking how it releases — and brands — its semiconductor innovations, CEO Pat Gelsinger announced today at the company’s Intel Accelerated webcast. The announcement includes the broad strokes of the next half-decade of Intel’s processor roadmap, new chip and packaging technologies, and a promise of an “annual cadence of innovation,” with the ultimate goal of seeing Intel retake its leadership in the processor space by 2025.

Future Intel products (starting as early as its upcoming 12th Gen Alder Lake chips later this year) will no longer use the nanometer-based node nomenclature that both it and the rest of the chipmaking industry has used for years. Instead, Intel is debuting a new naming scheme that it says will provide “a…

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