Pinterest is going after the influencer market. The platform announced its first set of tools today to let content creators earn money by promoting items from around the site.

The platform is adding support for affiliate links, letting creators get a cut of purchases they drive. It’s also adding product tagging to its story-like Idea Pins to drive sales from more places, and it’s adding a new “paid partnerships” label to support sponsorships within Idea Pins. The updates come a few months after the platform launched a $500,000 fund for BIPOC creators and sharpens the company’s focus on shopping as other platforms, like Instagram, start to take on shopping, too.

It’s all a way to promote shopping on the platform

Businesses can already…

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