YouTube will pay creators up to $10,000 per month for making popular videos on its TikTok competitor, YouTube Shorts. The company plans to pay $100 million throughout the next year, with the first payments going out this month.
The fund could mean a whole lot of cash for creators, but payouts aren’t guaranteed. The popularity needed to earn money will depend on just how many people are making and watching Shorts each month, and payouts will also depend on where each creator’s audience is located.
YouTube is also requiring these to be original videos. Reuploads and videos tagged with watermarks from other platforms — aka TikTok, Snapchat, or Reels — will disqualify a channel for payments. The payments are only available in 10 regions for…