Illustration by Alex Castro / The Verge
If you opened your Reddit app today and noticed a new video button next to the search bar, you could be a tap away from experiencing the forum platform’s take on TikTok. TechCrunch writes that the video feed, which pulls content from subreddits you follow along with some you don’t, started rolling out to iOS users on Friday.
Loading up the feed on my own Reddit iOS app, the experience is unavoidably TikTok-like. You can scroll through a vertical, perpetual list of videos featuring content from the wide world of Reddit. Interaction options include upvoting and downvoting, along with commenting, “awarding” (using Reddit’s in-app currency to purchase medals and reactions), and sharing.
The video feed in the Reddit iOS app…
