Intel Arc is the new branding for Intel’s GPUs.

Intel is branding its upcoming consumer GPUs as Intel Arc. This new Arc brand will cover both the hardware and software powering Intel’s high-end discrete GPUs, as well as multiple hardware generations. The first of those, known previously as DG2, is expected to arrive in the form of codename “Alchemist” in Q1 2022.

Intel’s Arc-based Alchemist GPUs will be available in both desktops and notebooks in early 2022, with Intel seemingly aiming to compete against both AMD and Nvidia here. While we still don’t know much about the performance of the first Alchemist GPUs, Intel published a teaser video today that showed prototype silicon powering PUBG, Psychonauts 2, Metro Exodus, and more.

Here’s a sneak peek of pre-production Intel Arc…

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