Last month I wrote about Loot, a viral social project like nothing I had seen before. What made it possible was the unique digital objects known as non-fungible tokens, or NFTs, which inspired the Loot community to go build an entire fictional universe around them from the bottom up. Today I want to talk about another big social experiment that NFTs have enabled, and the potentially profound consequences of the platform that is emerging as a result.
I realize that, for lots of you, talk of blockchain projects immediately triggers eye-rolling and tab closing. But as with Loot, today’s edition is about one of those unconventional startups that feels too interesting to ignore. Especially because, on the surface, it can look like little more…
