To go bags, to go bags everywhere.
Chipotle is a pioneer of the fast assembly-line restaurant format, where you get in line and guide a human worker through the process to build your meal while you watch. It’s a foolproof system, or so I thought before I checked out this investigative story by MarketWatch revealing how Chipotle is handling the growth of online orders in a pandemic world. Once I read the accounts of various Chipotle employees interviewed in the MarketWatch article, I was stunned by what they really go through.
One employee detailed the struggle with the onslaught of online orders:
“People would just stare at us, angry,” he said. “Orders were coming in faster than they could be made. We would frequently see orders of 75, 80, 90 items within a 15-minute…
