Tying your content to hardware may not be such a great idea in the long run. | Photo by Amelia Holowaty Krales / The Verge
When gyms and fitness boutiques closed their doors in early 2020, it was fitness tech’s moment to shine. Stuck at home, people needed new ways to stay active — and for many, that meant stepping into the world of connected fitness. Nintendo Ring Fit Adventure was impossible to find. Fitness influencers turned to Instagram to broadcast live workouts. Even big tech companies started getting into wearables or launching their own on-demand fitness services. But no one had a year quite like Peloton.
Ironically, Peloton started 2020 as the butt of everyone’s jokes thanks to a terrible holiday commercial gone viral. Nobody was laughing a few short months later. When lockdowns began, Peloton started by offering a free 90-day trial to its app —…
