Photo by Amelia Holowaty Krales / The Verge
Peloton has responded to a plot-line in HBO Max’s new Sex and the City reboot, And Just Like That…, turning around a commercial in less than 48 hours after the company’s stock continued to plummet in reaction to events on the TV show over the weekend.
(Spoiler warning: the following discusses a major plot point from the first episode of And Just Like That…)
The plot point in question involved the sudden death of Mr. Big (Chris Noth), who suffers what appears to be a heart attack after enjoying a 45-minute Peloton workout. That workout happened to be led by a character played by a real-life Peloton instructor (Jess King).
Peloton says it approved King’s appearance in the show, but knew nothing about Big’s death. “We were not made…