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“Today’s filing is an important effort to prevent consumer confusion and ensure a competitor cannot leverage the reputation and trust we built over more than six decades,” said H&R Block president and CEO Jeff Jones in a press release.
H&R Block claims that Square’s new name competes directly with Block in several areas of financial services, including a recently purchased tax service named Cash App Taxes — previously Credit Karma Tax — a $0 tax filing service similar to H&R Block.
We are protecting the reputation and trust we have built over 65+ years. This morning, we filed a…