Several state attorneys generals are looking at TikTok’s methods of keeping kids on the platform. | Illustration by Alex Castro / The Verge
A coalition of state attorneys general from California, Florida, Kentucky, and more is investigating TikTok for its potential effect on young people’s mental and physical health (via CNBC). The group of AGs is looking to see if the way TikTok designs, operates, and markets its platform has a negative effect on children, teens, and young adults’ health, according to a press release from Attorney General Maura Healey of Massachusetts.
TikTok’s algorithm determines what content users see, and has proven remarkably effective at keeping users engaged on the app. While the company has offered some insight into how it works, it’s hard to get a grasp on exact details outside of leaks and educated guesswork. The attorneys general may be looking…