Image: Paramount Plus
Paramount Plus’ subscriber count has ballooned to almost 40 million with the service gaining 6.8 million subscribers in the first quarter of 2022 alone, Paramount announced in its earnings report on Tuesday. An increase in subscriber count led to more money for the company as well — its direct-to-consumer revenue, which includes Paramount Plus and its free TV streaming service, Pluto TV, increased 82 percent year over year.
While revenue from subscriptions for both Pluto TV and Paramount Plus grew 95 percent year over year, advertising revenue increased 59 percent. The company says Paramount Plus subscribers watched more shows for longer periods of time as well. This, along with a higher subscriber count, was mostly driven by the service…
