Photo by Mike Windle/Getty Images for Vanity Fair
Spotify has lost a number of top executives in the past month, but Bill Simmons is sticking around, with a plum new job, to boot. The sports talk personality is being elevated into a new role overseeing Spotify’s global sports strategy, the company announced this morning.
Spotify has been building up its sports presence for the past few years, first purchasing Simmons’ sports media empire The Ringer for nearly $200 million in 2020. In 2021, the company bought sports-oriented live audio app Locker Room (now branded Spotify Live) for more than $67 million. Outside of the talk space, Spotify inked a deal in March with FC Barcelona for branded shirts for the 2022–2023 season.
Sports (soccer in particular) are big for Spotify CEO Daniel Ek….
