Photo by Chris Welch / The Verge

An Apple TV that actually competes with Roku and Amazon could be on the market by the end of the year. According to analyst Ming-Chi Kuo in a tweet, Apple would launch a new Apple TV “that improves cost structure” in the second half of 2022.

It’s about damn time.

Currently, Apple sells three Apple TV models. Its 4K Apple TV comes in 32GB and 64GB capacities and retails for $179 and $199, respectively. That’s a good deal for what you get from the 4K Apple TV. Apart from Nvidia’s Shield lineup, no set-top box really has the same support for a wide range of home theater standards and formats that the Apple TV 4K does. It’s the gold standard for professional home theater installers and is particularly praised for its EDID capabilities.


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