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They say you can’t keep a good brand down. More accurately, you can’t stop it being opportunistically mined by business types for lingering name-recognition and nostalgia.

Case in point: the pioneering peer-to-peer music-sharing-and-piracy service Napster has been bought by a consortium of companies who plan to “bring the iconic music brand to web3.” What exactly that means isn’t clear, mostly because web3 itself is such a nebulous concept. However, other web3-focused music startups have let musicians release albums and singles as NFTs, so perhaps expect something similar in Napster’s reimagined future?

To dive down into the murky waters here, the lead players buying Napster are Hivemind, a “a crypto-focused investment firm dedicated…

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