What show is in the box? | Image: Netflix

Netflix is introducing a new “mystery box” feature that’s intended to help kids discover new shows. Basically, it sounds like a kids-themed take on Netflix’s “Play Something” button, and it seems to take inspiration from the very popular trend of unwrapping toys.

On “TVs around the world,” Netflix will add a sparkly icon with a question mark in the favorites row of a kid’s profile, according to a blog post about the feature. “Hover over the sparkly ‘mystery box’ to discover a title that is ‘new for you’! And voila, it’s showtime,” TJ Marston, Netflix’s director of product innovation for kids and family, said in the post.

Netflix has steadily been investing in the version of its service for kids with things like a profile redesign, the T…

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