Amazon has held the annual event for Prime members since 2015. | Illustration by Alex Castro / The Verge
Amazon’s annual shopping event, Amazon Prime Day, will officially kick off at 3AM ET on Tuesday, July 12th, and run through Wednesday, July 13th, the company announced today. We knew it was going to be July, thanks to a prior earnings call, but now Amazon Prime subscribers know when to set their clocks for.
This year’s Prime Day is a few weeks later than it occurred last year, but it’s maintaining its summer timing, as opposed to during the height of the pandemic in 2020 when Amazon delayed the event until October. And if you’re in the market for toys, tech, home goods, or pretty much anything else, it may be one of the best times to save money outside of the Black Friday / Cyber Monday holiday shopping season. It’s almost a guarantee…
