The actual start of Prime Day is July 12th, and it will continue through the 13th. | Illustration by Alex Castro / The Verge
Amazon Prime Day is inching ever closer, and there’s already some momentum building with early deals. July 12th is slated as the start of the two-day sales event, but you can bet on some nice discounts popping up ahead of that date. We may see a slow crescendo of deals building up or the occasional deluge. It’s also likely other retailers will be looking to get into the mix, so keep on the lookout for sales from the likes of Walmart and Target, the latter of which already has a “Deal Days” event planned for the same time period. While Amazon is obviously the star of its own show, it also bears mentioning that Prime Day deals are exclusive to Prime members while competing sales from other retailers are open to all.
In the meantime, we’re…
