Twitter is partnering with Shopify on an integration that will keep a seller’s Twitter profile page updated with direct links to the products they have for sale. Shopify users who install the new Twitter add-on can connect their Twitter account with Shopify and then start building out a store on Twitter with the platform’s Shop Module.
The new add-on automatically loads a merchant’s products from Shopify onto Twitter, which then appear in a carousel on the Twitter profile. Users can browse through or expand the carousel to view up to 50 products — selecting a product redirects users to the merchant’s website for purchase.
The integration with Shopify lets merchants sync products with Twitter.