Photo by Amelia Holowaty Krales / The Verge
Instagram’s leader wants you to know that the company is going to keep leaning into video. In a short video this morning that seems like it’s aimed at No. 2 Instagram user Kylie Jenner, Instagram head Adam Mosseri lays out bluntly that the app is going to keep shifting away from its photo roots.
“I need to be honest. I do believe that more and more of Instagram is gonna become video over time,” Mosseri said.
The app will continue to support photos, but Mosseri says the move away from them is driven by user behavior. Sharing and viewing of videos is growing, and “we’re gonna have to lean into that shift.”
Mosseri’s comments come a day after Jenner and her sister Kim Kardashian shared an image complaining about all of the app’s changes….