Illustration by Alex Castro / The Verge
Apple is planning to show ads in the App Store’s Today tab and on individual app pages, according to MacRumors, 9to5Mac, and AppleInsider. The two new ad placements will expand upon the ads you can already see in the App Store’s search tab and in search results.
Ads in the Today tab will appear in the larger card format used by other content in that tab, but you’ll see a small blue box with the word “Ad” inside it under the app’s name. Ads in individual app pages will appear under the “You Might Also Like” header that suggests apps related to the one you’re looking at. Like in App Store search, ads on app pages will be highlighted in blue to distinguish them from other recommendations. According to 9to5Mac, ad buyers won’t be able to…
