Illustration by Kristen Radtke / The Verge

In early May, the Meta executive in charge of Instagram, Adam Mosseri, shared some news: the social media app’s main feed would start looking dramatically different to some users.

For those in a small test group, the feed they’d been using for a decade would be replaced with an “immersive viewing experience” containing full-screen photos and videos with many posts coming from people they weren’t following. In other words, Instagram would start to look and feel even more like TikTok, the short-form video app that Meta sees as its fiercest competition.

“Let me know what you think down in the comments below,” said the ever-earnest Mosseri. And with the patience of a parent showing their child both sides of an argument, he invited Instagram…

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