Google is adding a label to help searchers easily find businesses that self-identify as Asian-owned. Google’s addition of business attributes that highlight identity popped up first with tags for women-led businesses in 2018. Later that year, Google added labels to distinguish veteran-owned businesses on searches and Maps.
In July 2020, Google introduced its label to focus searches seeking Black-owned businesses, in September 2021, Google added a Latino-owned tag, and most recently in June, the company added LGBTQ-led businesses to the list. Asian-owned businesses will be identified by a red and orange flower.
Like we’ve seen with the other tags, now searchers can easily find Asian-owned businesses through a Google search and via…