Chevrolet dealers are on the front lines in the multi-billion-dollar push to court mainstream car buyers. | Photo by Andrew J. Hawkins / The Verge
Chevrolet won’t follow its sister brands Cadillac and Buick in offering buyouts to dealers who don’t want to make the necessary investments to upgrade to electric vehicles, Scott Bell, global vice president, told The Verge.
In fact, the dealers who do elect to take buyouts from Cadillac and Buick could end up exclusively selling Chevy vehicles, which Bell argues is good for his brand.
“The minute they pull back and say, ‘You know what, I’m not ready to go all in for those brands,’ they’re now 100 percent a Chevy dealer, which is a good thing for Chevrolet,” Bell said at a pop-up event in Manhattan celebrating the unveiling of the 2024 Chevy Equinox EV.
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