Despite its name, the Pocket 3 isn’t exactly comfortable to stuff in tighter pockets. | Photo by Quentyn Kennemer / The Verge

I can’t think of anything permeating mainstream camera culture as aggressively as the DJI Osmo Pocket 3. The Fujifilm X100VI has stolen some of its thunder among film simulation enthusiasts, but DJI’s still having somewhat of a cultural moment on YouTube, Instagram, and the troubled TikTok by spurring all sorts of creator glee.

Of course, the camera buffs are all over it, but serious and casual creators from other genres have paused their usual programming to rave about how it transcends amateur vlogging pursuits, whether you’re filming a wedding or self-shooting a scene for a Sundance-hopeful short film.

Some of us at The Verge are excited, too: Vjeran liked it enough to call it his favorite gadget of 2023, and Sean just bought one…

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