SiriusXM
SiriusXM is using Apple Podcasts to sell more subscriptions, specifically subscriptions for Marvel content. The company launched a new Apple Podcast channel today for its Marvel content, along with a $3.99-per-month subscription offering called Marvel Podcasts Unlimited. Paying subscribers will receive early access to shows — they’ll be a week ahead of the wide release — along with exclusive titles, including Declassified, a narrative documentary about the history of Marvel Comics. (These benefits are also available to SiriusXM subscribers within the SXM app.)
Apple is the exclusive third-party partner for Sirius’ Marvel subscription product, meaning, at least for now, it won’t be available through any other membership product. This news…
