Photo by Vjeran Pavic / The Verge
Privacy is on everyone’s mind these days, and in iOS 14.5, which is starting to roll out to the public today, there are new privacy features that may make you feel happier but are not endearing Apple to some other companies — specifically Facebook.
The new feature is aptly called App Tracking Transparency. Many apps don’t just track your movements inside the app, but they track your movements outside of the app — in other words, where you go after you’ve left the app. This is why you see ads in Facebook and other apps for products you were just looking at on Amazon or other sites.
Before 14.5, you could turn tracking off for all of your apps by going to Settings > Privacy > Tracking and turning off “Allow Apps to Request to Track.” The…