Disney has confirmed that its upcoming releases Free Guy and Shang-Chi and the Legend of the Ten Rings will be the company’s first two films to debut exclusively in theaters (on August 13th and September 3rd, respectively).
But when they do hit theaters, it’ll be for a far shorter amount of time, with just 45 days of theatrical exclusivity, instead of the traditional 90 days.
Shorter windows are the new standard
The studio is by no means the only one: Warner Bros. has already announced that its return to theaters in 2022 will feature a 45-day window; Paramount has said that upcoming blockbuster films like Mission: Impossible 7 will get 45-day windows, while smaller movies will have an even shorter 30-day window. And Universal has signed…
