Illustration by Alex Castro / The Verge
BuzzFeed News has published a great story that looks at the cultural phenomenon that was on display when that picture of a mile-long Starbucks order (which included over 18 pumps of flavor) went viral earlier this month. It explores both the phenomenon of people ordering more customizations when using apps (something I know I’ve fallen prey to myself, though nowhere close to the extent displayed in the photo), as well as the world of TikTok Starbucks influencers.
Wait, what? Starbucks influencers? If you, like me, had never heard of this corner of the internet, be prepared to read about TikTok teens and even some Starbucks employees on the platform coming up with drink recipes that can become so popular that some employees estimate they…
