Indie game storefront Itch.io is waiving sales fees on everything today, May 14th, as part of the company’s first Creator Day. Anyone selling things on the diverse storefront (which includes everything from indie games to music to entire magazines) will be able to keep “100 percent of sales after taxes and payment processor fees.” It’s similar to Bandcamp’s monthly creator program Bandcamp Fridays (although Itch.io hasn’t said on what schedule it’ll run the promotion in the future).

Itch.io is beloved by creators for being relatively easy to use and generally more transparent than other bigger game storefronts like Steam. It also takes a smaller cut than most other online game platforms: Itch.io traditionally only asks for 10 percent of…

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