Peloton
Peloton is entering the video game business. Today the company announced its latest idea to get people to exercise: an in-app video game tentatively called Lanebreak. The game, which will only be available for Peloton bike owners and subscribers, involves riders changing their cadence and resistance to meet various goals and control an on-screen rolling wheel. Players can choose a difficulty level, the type of music they want to hear, and the duration of the track before starting. The game isn’t available yet, but a members-only beta will open later this year. Peloton hasn’t share details around how people will be able to sign up.
The game’s vibe and interface reminds me of the Rainbow Road in Mario Kart, with a track trailing off into…
