Premium Lite offers ad-free viewing at a lower price. | Screenshot: YouTube
Google is piloting a more affordable premium subscription tier for YouTube that offers ad-free viewing without YouTube Premium’s other features like offline downloads or background playback. The new “Premium Lite” plan was spotted by a user on ResetEra, and YouTube subsequently confirmed the test offering in a statement given to The Verge. Premium Lite is currently being tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube,” a YouTube spokesperson said in a statement. In comparison, YouTube’s…
