The Cowboy 4 e-bike which just launched in the US. | Image: Cowboy
Brussels-based electric bike maker Cowboy now has an additional $80 million in funding to help fuel its expansion into the US and beyond. The company has raised over $120 million since its founding in 2017, putting it on track to “reach over 100,000 riders by 2023,” according to a press release announcing the new funding round.
The capital injection propels Cowboy into the ranks of a select few boutique e-bike companies like Seattle-based Rad Power and Amsterdam-based VanMoof, who are riding a tidal wave of investment after interest in e-bikes exploded globally during pandemic lockdowns. In September, VanMoof announced that it was the “most funded e-bike company in the world” with a $128 million investment round that brought its total…
