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Life360, a safety and tracking service that helps its users to keep tabs on the whereabouts of family and friends who also use the app, is scaling back its user data sales business to just two partners: Allstate Arity and Placer.ai (via The Markup). This news comes after the company announced a deal to acquire the item tracker Tile in November and a December report from The Markup said Life360 was the source of precise location data to as many as a dozen data brokers. That report cited sources within the industry who called Life360 one of the largest sources of data.
Life360 says Tile data will “never” be monetized or sold
At the time, CEO Chris Hulls pushed back on that assertion, saying that “with approximately 30 million active users,…
