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This story originally ran in Hot Pod, The Verge’s preeminent audio industry newsletter. You can subscribe here for more scoops, analysis, and reporting.

Spotify didn’t discover Joe Rogan, and Joe Rogan didn’t create Spotify, but their union portends the future of a closed podcasting ecosystem. Up until September 2020, The Joe Rogan Experience was available through RSS feeds, YouTube, and podcast players. His content bubbled up every so often, but broadly, Rogan did his show, and the various distribution platforms let him do so without having to worry and monitor every episode — if it infringed on a policy, it could be removed, and so it went. This is the world in which Rogan stans and haters can find common ground.

Rogan could have been…

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