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Amazon Music has signed an exclusive deal with NPR to distribute Guy Raz’s How I Built This podcast a week before any other platform starting in March. The show will be produced twice weekly, an increase from its once-a-week cadence, and available early through Amazon Music and Wondery Plus. After that one-week window, the episodes will be released widely both on podcast platforms and radio stations. Wondery will also receive the exclusive ad sales rights and YouTube distribution rights, while NPR will maintain the radio distribution rights and underwriting.
In an internal memo to NPR staff obtained by The Verge, Anya Grundmann, SVP of programming, and John Lansing, CEO and president, write that the deal is the “first of its kind for…
