Disney’s getting serious about the metaverse. | Illustration by Alex Castro / The Verge
Disney is appointing an executive to head up its metaverse plans, according to a memo CEO Bob Chapek sent to employees (via Reuters and CNBC). Mike White, who previously held the title of SVP of consumer experiences and platforms, will now be SVP of next generation storytelling and consumer experiences.
“For nearly 100 years, our company has defined and re-defined entertainment by leveraging technology to bring stories to life in deeper, more impactful ways,” Chapek said in the memo, which Disney shared with The Verge.
“Today, we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories,” he continued. “This is the so-called metaverse, which I believe is…
