ViacomCBS is getting a new name: Paramount.
The media behemoth — which was created through the merger of CBS and Viacom in 2019 — said the rebrand is meant to focus on the company’s future, where it will focus on becoming a major player in streaming. It is also, plainly, just a better name.
Paramount intends to “turn streaming into a sustainable business for the future,” Paramount CEO Bob Bakish said during an investor event this afternoon, “and know this we are committed to that future and creating that value.”
The company intends to hit 100 million streaming subscribers by 2024 — up from its previous goal of 65 million to 75 million during the same time frame. The company plans to further its international expansion and offer…
