Illustration by Alex Castro / The Verge
Brave announced a new feature for its browser on Tuesday: De-AMP, which automatically jumps past any page rendered with Google’s Accelerated Mobile Pages framework and instead takes users straight to the original website. “Where possible, De-AMP will rewrite links and URLs to prevent users from visiting AMP pages altogether,” Brave said in a blog post. “And in cases where that is not possible, Brave will watch as pages are being fetched and redirect users away from AMP pages before the page is even rendered, preventing AMP / Google code from being loaded and executed.”
Brave framed De-AMP as a privacy feature and didn’t mince words about its stance toward Google’s version of the web. “In practice, AMP is harmful to users and to the Web…
