Image: Coinbase

Coinbase announced on Wednesday that its NFT marketplace is now in beta and accessible to “a small set of beta testers who’ll be invited based on their position” on its waitlist. The company is looking to take on established players in the space by adding social features, like a comment system (with upvotes and downvotes) and an algorithmic feed.

Visually speaking, the screenshots Coinbase includes in its blog post look like a cross between Instagram and OpenSea, one of the largest NFT marketplaces. There are profiles where users can show off their collections (and which other people can follow) as well as a discover feed that Coinbase says will recommend NFTs to you “based on what you buy, what’s trending, who you follow, and more.” The…

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