Amazon’s Buy With Prime initiative lets merchants offer Prime shipping benefits on their own stores. | Image: Amazon
Amazon has announced a new initiative named Buy With Prime that extends the purview of its Prime subscription service beyond the bounds of Amazon.com — a significant change to its business strategy that could help it compete with fast-growing rival Shopify.
Merchants who ship products using Amazon’s warehouse and delivery services (known as Fulfillment by Amazon) will be able to add Buy With Prime buttons to their sites. This will let Prime subscribers buy from these stores directly while retaining the benefits of Amazon’s subscription service. Namely: free shipping, next-day delivery, and free returns.
Buy With Prime will offer extra convenience and value to Prime subscribers, but its importance to Amazon is about more than bringing…
