Image: Mattel

J.J. Abrams’ Bad Robot is partnering up with Warner Bros. for a live-action Hot Wheels movie, yet another sign that Mattel is getting quite serious about the filmmaking business.

Today, Warner Bros. and Mattel Films announced that Bad Robot has signed on to produce a live-action Hot Wheels feature film described in a press release as a showcase of “some of the world’s hottest and sleekest cars, monster trucks and motorcycles.” Speaking about the collaboration, Mattel Films’ executive producer Robbie Brenner did not provide any plot details but did allude to the new project being aimed at a broad swath of the Hot Wheels fanbase.

“As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts…

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