Illustration by Alex Castro / The Verge
Amazon may have just revealed the July dates for its Prime Day shopping bonanza, but the company is already prepping a second shopping event for Amazon Prime subscribers for later this year, Business Insider and CNBC report. Information sent to sellers that has been seen by the publications calls it the “Prime Fall Deal Event,” though exactly when in the fall is unclear — CNBC quotes a notice saying it will happen in Q4, while Business Insider reports that “invited sellers say it appears to be scheduled for October.”
Last year, Amazon hosted a beauty products event in October, so another sales moment in that timeframe isn’t completely unprecedented. But this year’s fall event sounds like it could be more akin to a Prime Day 2.0, as both…
